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Freelancer Value Proposition

How to build your personal brand as a freelancer and why is it important?

Written by: Flexing It 14/04/2023 5 minutes read
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freelancer branding

As a freelancer, it is critical to build a solid brand in order to draw in clients. You must be creative and persistent if you want to succeed in this new-age market. Having a distinct personal brand helps differentiate your service from those of other freelancers. It's an effective technique to ensure that your audience or potential clients fully comprehend what you do and what to anticipate from them when they choose to deal with you.

Personal branding refers to how you present yourself to potential customers or clients and how you communicate the value you offer. Building a personal brand has never been more crucial for freelancers. Anyone with internet and social media access may create an audience, establish their expertise, and begin courting clients for their business. However to be truly successful, you need to establish your reputation as a skilled and reliable freelancer. 

As a freelancer, you are essentially running a small business in the growing gig economy, which is a very competitive market. Recent data indicates that the worldwide freelance business is expected to be worth $1.5 trillion and grow at a 15% CAGR. By 2023, there will be about 73.3 million gig workers in the United States. By 2025 and 2028, their numbers are projected to rise to 79.6 million and 90.1 million, respectively. On Flexing It, we have seen a year-on-year 196% increase in new registrations of freelancers.

Differentiating yourself as an expert freelancer begins by creating a compelling freelancer portfolio. This should ideally cover:

  • The past projects you were involved in
  • The challenges you overcome for your clients or value you created
  • Skill specific information, especially any certifications
  • Client testimonials

It is also a good idea to build a website portfolio to display your background and work samples, and always keep your professional presence updated, for example, your LinkedIn profile.

If you haven't already, choose one of the top website builders to create your online presence. You can create an appealing portfolio website that encourages potential clients to contact you. If you are just starting out and do not have past work to share, you can always create one as a sample.

Having your website neatly backed up by client testimonials is always a good idea to start building your compelling portfolio website. You can share details about the value you can provide, making you more congenial, and helping clients understand what you have to offer. You can also attach your best work samples which could help you be visible to bigger-ticket clients.

Creating free value add content for potential clients helps you become recognized as a specialist in your field. The difference between good and outstanding freelancers is their ability to show a strong dedication to their client's success while also being passionate about their work. This strategy is focused on using content giveaways to add value for your clients, both current and potential.

Starting a blog is an excellent resource for any potential client trying to improve their content. This demonstrates not only your authority and experience in the field but also your commitment to providing value to your clients. These open sources, like blogs, can be provided in return for contact details like an email address. It's a productive technique to attract potential customers to your email list because you can develop the relationship with consistent advice and more helpful materials.

If you need a partner to get you started with content or portfolio, reach out to us at 

Here are some additional strategies to think about while establishing yourself as a specialist in your industry:

  • Start your podcast - Start your own program featuring interviews and practical advice to increase brand recognition.
  • Guest posting - Write a guest article and contribute your knowledge to popular blogs. For everyone who creates content, guest posting has emerged as one of the most active marketing strategies. 
  • Pitch your story- Writers are constantly looking for compelling stories to offer on websites like Forbes and Entrepreneur. Present yours. The media is always looking for specialists who can share their knowledge with their audience.

You can gain links back to your site from websites with more authority and a bigger audience than your own, which will help you in addition to sharing your knowledge with those who are interested in your business. Freelance specialists should concentrate on promoting themselves as thought leaders and issue solvers in order to secure a project. You can stand out and remain at the forefront of prospects' minds by posting practical, experience-based material on platforms. Additionally, it enables you to increase your reliability and credibility, as well as your organic online visibility.

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