The client, a prominent financial services powerhouse in the Indian market, recognized the strategic importance of visual communication in their industry but lacked the necessary expertise and resources to create captivating visual narratives that resonate with their target audience.
The client engaged in Flexing It's consulting services to tackle this challenge. The project aimed to achieve three key objectives: graphical excellence, impactful video content, and brand cohesion. Flexing It assigned a consultant with graphic design and video editing expertise to lead the project remotely.
In the graphic design phase, the consultant conducted a comprehensive requirements analysis by closely studying design briefs and collaborating with the client's marketing and creative teams. The consultant created collaterals such as logos, illustrations, and other assets using industry-standard software tools like InDesign, Illustrator, Dreamweaver, and Photoshop. The consultant worked closely through a collaborative iteration process with the client's copywriters and creative director to integrate messaging into the designs seamlessly.
In the video design phase, the consultant thoroughly reviewed the scripts and raw materials. Leveraging their expertise in digital technology and editing software packages such as Avid Media Composer, Lightworks, Premiere, After Effects, and Final Cut, they skillfully edited footage to craft polished final films. The final product created a narrative flow that effectively showcased the client's story impactfully.
The collaboration between Flexing It and the financial services powerhouse resulted in graphic designs for various touchpoints that seamlessly aligned with the client's brand identity. This led to a more engaging and impactful brand presence. The video output showcased immersive storytelling and impactful multimedia integration. The expertise and skills of the Flexing It consultant brought significant improvements in their visual communication, reinforcing brand recognition and solidifying their overall brand presence.
Flexing It offers access to a vast talent pool of over 80,000 highly skilled freelance consultants to cater to your business requirements. Our platform has been trusted by esteemed organizations such as HUL, Aditya Birla Group, Biocon, Alvarez & Marsal, Bill and Melinda Gates Foundation, and many more. By joining Flexing It, you can embark on your professional freelance talent journey and engage with top-notch consultants to meet your organizational needs.
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