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Customer Success Stories

From Government Projects to Private Triumphs: Building Channel Engagement Strategy by Flexing It Consultant

Written by: Flexing It 13/09/2023 3 minutes read
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The construction material industry is ripe with potential, and our client, a renowned manufacturer, sought to explore new vistas beyond its stronghold in government projects.

Seeking to diversify and tap into the private sector, they approached our independent strategy consulting for assistance. Their goal was to build a robust business in the private sector and capitalize on the burgeoning opportunities in the construction industry.

The Flexing It consultant chosen, an ex-INSEAD marketing professional, brought over 16 years of diverse experience across multiple industries, including Telecom, Chemicals, FMCG Packaged foods, and BFSI. The consultant played a pivotal role at AIG, where they developed a bottom-up corporate marketing strategy overseeing ten businesses in the country.

To ensure comprehensive insights and industry-specific knowledge, the consultant conducted hours of consultations with senior industry experts in home furnishing and interior design. These consultations aimed to gain valuable perspectives on driving sales strategically in the construction and building domain.

They undertook an in-depth study of the planning and execution stages within the universe of architects, interior designers, and private developers. This comprehensive analysis aimed to identify successful strategies for customer acquisition and retention.

The project was a mix of onsite and remote support provided to the client.

Throughout the engagement, the consultant defined loyalty and engagement programs tailored to the client's business model. These aimed to facilitate customer acquisition and retention, fostering long-term brand loyalty and advocacy.

The Flexing It consultant prepared an extensive review of global best practices within the construction and building industry, which was synthesized for best practices. Drawing from their comprehensive research and insights, marketing initiatives spanning offline and online channels were designed. Additionally, identified potential media partnerships to amplify the brand's visibility and reach in the targeted market.

With our consultant's strategic recommendations, the client successfully launched their private sector business in the construction materials industry. Delivering a well-researched and data-driven approach helped the client thrive in the competitive market, achieve sustainable growth, and expand their footprint in the private sector.

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