FMCG Exchange
Member of the FMCG Exchange
FMCG Exchange
Explore industry trends, flexible talent insights, and real-world case studies across FMCG categories and business functions.
India’s petcare market is already worth around $3.5 billion. Premiumisation, digital discovery, new services, and growing competition are opening up new opportunities for brands and changing the expertise they need.
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Creator discovery is one part of the job. FMCG teams are also looking at content strategy, campaign execution and performance analytics, and what all that activity actually delivers.
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For a 52-year-old Indian luggage brand looking at the U.S., one consumer insight helped sharpen the market-entry strategy.
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