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The pulse of what's moving in FMCG

Trends, talent, and real project stories from across India and Southeast Asia drawn from over 12 years of FMCG engagements on Flexing It®.

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Growth Through Premiumisation
Premium over Mass

Premiumisation and shifting consumer preferences are driving growth, as FMCG brands reach urban and emerging markets via new channels.

*Flexing It® FY26 Sector Insights

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Focus Shifts to Execution and Margins
16%*

Increased Demand in FP&A and M&A reflects a shift towards forward-looking decision support and margin optimisation.

*Flexing It® FY26 Sector Insights

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Supply Chain - FMCG's Largest Demand Driver
21%*

Supply Chain is FMCG's single biggest demand area; production planning, procurement, and supply chain optimisation lead every other function.

*Flexing It® FY26 Sector Insights

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By Business Function

See what's happening in each business function: projects, talent, benchmarks, and the questions people are asking.

  • Marketing

    Brand strategy, digital marketing, portfolio management, influencer programmes, and category growth.

    Brand Management, Digital Marketing Strategy, Market Research

  • Supply Chain

    Sourcing, manufacturing, logistics, demand planning, cold chain, and distribution strategy.

    Demand Planning and Forecasting, Production Supply Planning, Procurement and Vendor Management

  • Analytics

    Consumer insights, marketing mix, revenue management analytics, and data science.

    Data Visualization, Data Science, Business Intelligence

  • Commercial & Finance

    Revenue management, pricing, key accounts, trade marketing, and go-to-market.

    Financial Data Analytics, Mergers and Acquisition Advisory, Data Analytics

  • Human Resources

    Talent strategy, org design, DEI, employer brand, and fractional CXO mandates.

    Learning and Development, Performance and Talent Management, HR Operations

  • Tech & Digital

    E-commerce platforms, data engineering, AI/ML, CDP, and digital product builds.

    Technical Product Management, DevOps, Full Stack Development

Explore the latest trends, insights, and experts' take on what they're seeing on the ground right now in FMCG.

Explore the latest trends, insights, and experts' take on what they're seeing on the ground right now in FMCG.

Explore the latest trends, insights, and experts' take on what they're seeing on the ground right now in FMCG.

Explore the latest trends, insights, and experts' take on what they're seeing on the ground right now in FMCG.

Explore the latest trends, insights, and experts' take on what they're seeing on the ground right now in FMCG.

Use Cases

Flexing It engagements with global FMCG leaders, from C-suite sourcing to consumer research, proof of what independent talent delivers when it's embedded right.

Consumer Insights for Market Repositioning

Understanding the consumer before the competition does.

An American confectionery major needed to decode shifting consumer preferences in a fast-changing D2C landscape without the in-house research bandwidth.

A Flexing It research consultant, working with Nielsen and IPSOS, delivered research that sharpened product positioning and D2C campaigns, driving measurable engagement growth.

Use Cases

Flexing It engagements with global FMCG leaders, from C-suite sourcing to consumer research, proof of what independent talent delivers when it's embedded right.

On-Demand Talent for Route-to-Market

Scaling a global RTM function without scaling headcount.

A multinational food and pet care company needed flexible talent across strategy, supply chain, procurement, and logistics to power its route-to-market push.

Flexing It deployed a 25-consultant team across procurement analytics, logistics, and freight, becoming a recognised top-tier vendor on a multi-year partnership.

Use Cases

Flexing It engagements with global FMCG leaders, from C-suite sourcing to consumer research, proof of what independent talent delivers when it's embedded right.

Chief of Staff, Nutrition Business Unit

When strategic transformation needs a right hand, not a hire.

A global FMCG leader needed a Chief of Staff to drive strategy and transformation in its Nutrition BU, a C-suite-calibre role, hard to fill through traditional channels.

Flexing It shortlisted candidates with proven Chief of Staff experience in FMCG, ran the full interview process, and placed a consultant with a background spanning Schneider Electric and Essar.

Use Cases

Flexing It engagements with global FMCG leaders, from C-suite sourcing to consumer research, proof of what independent talent delivers when it's embedded right.

Interim CFO for a Leading Beauty Company

A finance seat that couldn't stay empty.

A top-tier beauty company needed a specialised Interim CFO to manage P&L, budgeting, and brand profitability, fast.

Using its FleXScore algorithm, Flexing It shortlisted, interviewed, and contracted a CFO-level consultant, handling sourcing through compensation benchmarking end-to-end.

Use Cases

Flexing It engagements with global FMCG leaders, from C-suite sourcing to consumer research, proof of what independent talent delivers when it's embedded right.

FP&A Specialists for Financial Resilience

When markets move fast, finance can't afford to lag.

A global FMCG major needed faster financial planning, risk management, and reporting, without the delay of full-time hiring.

Flexing It embedded FP&A consultants from Unilever, Goldman Sachs, and Amazon at critical points; from supply chain finance to credit assessment, building real capability while keeping the model lean.

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