Very few things compare to the thrill of starting up a company. But let’s face it – the only things likely to be abundant in this phase is your all-consuming energy and commitment to your start-up. Everything else is constrained – especially finances, people, and access to skills.
Have you considered bringing in freelancers or independent professionals? Here are seven reasons why getting a freelancer on board may give you that critical edge.
Experienced freelancers often bring high degrees of professionalism and maturity to their work, resulting in quicker turn-around times with high quality. Some of the popular roles that start-ups look for freelancers are in technology development and consulting, business strategy, marketing, social media management, creative services, and in finance and HR.
How good are freelancers? It is a myth that freelancers aren’t among the best in the business – for instance, over half of Flexing It’s registered pool of freelancers are from the top colleges in India and overseas and come with deep expertise. Several freelancers only go independent when they have the confidence that their work is good enough to sustain themselves outside a conventional corporate framework.
Many freelancers, being lean and independent operatives themselves, also tend to price their work competitively.
Freelancers can be plugged into these phases when required. They can be a source of exceptional flexibility for short-term roles without bringing the overheads of employment, for which you have no time. They bring in exposure to key skills and a short-cut to experience. Perhaps you will learn in time how to do digital marketing, but watching someone do it for you (especially when you are paying for it!) may accelerate the process.
Passionate ideas often have to be tempered when they collide with the outside world, and your freelancing partner can provide a gentle cushion to help do that.
This can only help business.
An analysis of one’s time usually shows room for improvement: that time is spent working on activities that you wouldn't consider fundamental but have to be done nevertheless. Or these need skills which you don’t do well right now and hence take too long to get done. Delegation becomes the key, but if you are in a small team, it becomes unfair to overload someone else with your work.
In such a case, it is vital to be ruthless with what your team and you should be doing. It helps to get someone else to do specialized work outside your arsenal of skills – such a developing a talent acquisition strategy or driving a specific analytics module, which will free you up to find your focus again. And let you work on what energizes you the most.
Independent and flexible working is a growing trend because a large number of people want to hold the reins of their own professional and personal lives. This is not restricted to young mothers returning to professional lives or college students looking for pocket money. If you can think of who best fits the bill, chances are you are likely to find them. This ranges from mainstream skills, niche service providers, or advisory roles.
Working with freelancers can provide start-ups with several practical advantages. Of course, as with any form of business relationship, working with independent professionals requires careful communication and the right amount of oversight. Not every experience is uniformly positive. But, as our survey showed, the majority of start-ups would definitely recommend the option of working with a freelance partner.
Agree or disagree? Tell us: our survey for startups is here https://www.surveymonkey.com/s/PB7Q6FR. We welcome your thoughts and experiences.
Also read: 5 common myths about working with freelancers http://flexingit.com/blog/start-ups-lever-up-discover-the-power-of-freelancers-34/