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Trends in freelancing

India the start-up nation – Need to broad-base the innovation!

Written by: Chandrika Pasricha 20/09/2013 4 minutes read
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I turned entrepreneur last year with the launch of Flexing It ( a marketplace for skills, and since then have been curious about, and actively watching the ecosystem that encourages new businesses and innovation in India.

There is clearly a lot of activity in the start-up space: some estimates state that there are an estimated 8000 entities expected to start operations every year! This is a large number by any yardstick and initiatives like the ‘10,000 Start-ups’ launched by NASSCOM are supporting the desire of young professionals to create real wealth by being discontinuous. In fact, over the past few years, there has been a rising trend in the proportion of the graduating classes of India’s top MBA schools towards starting an entrepreneurial venture vs. joining a large organization.

The support system for entrepreneurship in India also seems to be scaling up with the launch of new incubators and accelerators to provide access to mentorship and networks, the growth in angel and entrepreneur networks, and of course the increase in funding. According to data from Venture Intelligence, venture capital (VC) and private equity funding of start-ups in the early-stage has gone up 50% over the last two years.

Given all this activity and noise, I am constantly surprised by just how very concentrated the pockets of entrepreneurship and innovation seem to be!

First, geographically, the start-up story seems to be highly concentrated in a handful of cities. Bangalore and Delhi/NCR accounted for nearly 70% of all the early-stage investing in 2012. An analysis was undertaken by Flexing It of the portfolios of 15 venture capital firms corroborates this with Bangalore, Delhi, and Mumbai comprising 70 percent of the location, followed by  Chennai, Hyderabad, and Pune.

We can see this geographic concentration in terms of where the majority of incubators and accelerators are located (50%+ in the same 3 cities!). However if the efforts of various college-supported incubators in a greater number of locations (Ahmedabad, Cochin, Pilani, Kharagpur, etc) bear fruit we should hopefully start seeing a more disparate pattern in terms of geographic bases of ventures.

Second, technology and the internet seem to be driving this wave of entrepreneurship. In the analysis of the portfolios of 15 venture capital firms which amounted to a list of nearly 280 odd start-ups across the country, it was interesting to observe that approximately 30 percent of the start-ups analyzed are internet-based, while IT services including BPO, KPO and software services occupy an additional 20 percent. Healthcare and professional services sectors follow at 12 and 7 percent respectively. The proliferation of internet start-ups has been driven by a combination of young consumers comfortable with technology, coupled with the ability to scale across geographies in a considerably short period of time and with lower investments.


Third, the source of entrepreneurs also seems concentrated in the IITs and IIMs. Thomson Reuters analyzed about 316 companies funded both by angel investors and VC’s since 2010 in technology which had a total of 478 founders and co-founders. Of those, 228, 47% came from the IIT’s and IIMs. That’s a great degree of concentration even for funded companies!

A recent Gall-up study showed  India in the bottom quartile for culture and social capital for entrepreneurship and at an innovation rank of (62 out of 125 nations. Therefore, in summary, this is clearly an exciting and energizing time to be an entrepreneur. However, to truly drive innovation and entrepreneurship we need to broad-base these trends geographically, sectorally and across backgrounds. Also, to truly create discontinuous innovation, the overall culture and ease of doing business in India need to improve.

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