Consultant- Content Specialist

Skill Function

Creative/Design Services

Writing /editing- other
Production of content
Presentation Design, Visual aids

Location

On-Site - Mumbai / Navi Mumbai

Capacity

Full Time

Duration

6 months

Project posted on

2/05/2024

Assignment Details

Our client, a global FMCG company is looking to engage with a Content Specialist.

Key Responsibilities-

1. Conventional thinking and apply the knowledge & skills to telling impactful brand stories.
2. Working with brand teams to devise and develop their e-Commerce content
strategies.
3. Give inputs to finetune intent based content that drives bottom of the funnel tasks
while ensuring on-time delivery of the same .
4. Identify on various platforms and properties the elements that enable conversion and clicks on content. Hence, pre-test, post-test existing content across categories.
5. Improve platform discoverability by ensuring necessary content interventions across product listings.
6. Work with the creative agency to build customer specific lower funnel display ads
across eCommerce platforms ensuring monthly OTIF delivery.
7. Study and identify new creative and display formats and experiment them with
different platforms
8. Identify white spaces from a content & conversion perspective to improve brand
performance on platforms.

Requirements:
 Prior Experience in a creative profile
 Proficiency in MS excel, MS Powerpoint
 Strong sense of design and aesthetics
 Collaboration and strong stakeholder management skills are a must

Capacity: Full time
Duration: 6 months
Location: Mumbai

Skills Required

- Excellent Communication skills.
- Prior Experience in a creative profile.
- Proficiency in MS excel, MS Powerpoint.
- Strong sense of design and aesthetics.
- Collaboration and strong stakeholder management skills.

About the Client

India's largest Fast Moving Consumer Goods Company

Industry

FMCG

Minimum Experience:

1+ years

Additional Skills:

Content Writing
Performance marketing
Content Specialist
content develpment

No of open positions:

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