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Scope of the call

Our client would like to cover the following topics in their discussions – 1. What are the key platforms used by FMCG companies for digital media marketing? 2. What are the key media assets used by FMCG companies on these platforms? 3. What are the average ROI/ ROAS of different media assets and platforms for FMCG companies? 4. How do FMCG companies do marketing mix modelling for digital marketing? 5. What are the different commercial terms used by FMCG companies for digital media marketing? 6. What are the key trends in the digital media marketing landscape for Indian FMCG companies?

A top-tier consulting firm

Expected date of call: 29/03/2024 or 30/03/2024

Minimum experience Needed: 4 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Digital marketing

INDUSTRY

Professional Services - Consulting

Domain Expertise Needed

Media Buying Agency

Required experience in organisation like

HUL

Have worked in roles like

-

Question You Would be expected to answer