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Project Details

Marketing & Consumer Research Consultant

The Souled Store

https://www.thesouledstore.com/

 Mumbai / Navi Mumbai

Posted on:  29/06/2019

Cinque Terre

Starts on:  8/07/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Strategic pricing/ Brand P & L,

INDUSTRY

E-commerce/Online Retail

Company Details

The Souled Store creates stunning products with designs ranging from superheroes, movies, TV shows, music, generic wit, and anything else that you're a fan of. In 6 short years, they have organically grown to become the largest brand in India selling pop culture merchandise in terms of the number of licenses they own and the scale at which they operate. Apart from collaborating with top global entities like Warner Bros, Disney, WWE, they place a strong emphasis on collaborating with India's top youth icons - stand-up comedians, indie music artists, music festivals, and franchises from the Indian Premier League (IPL) and Pro Kabaddi League.

Assignment Details

We are a online retail brand looking for a consultant to help us understand our customers and target audience better through quantitative research, surveys.

The consultant will work with our team to provide consumer and sensory insights to shape and land new technologies for consumer delight and business relevance.

Roles and Responsibilities include :

Consumer insights –

- Design and conduct consumer researches (qualitative/quantitative) to deliver key insights to influence product pricing, introducing new categories, tweaking marketing techniques
- Consolidate sensory and appraisal insights to progress key projects for region

Skills Required

Must haves:
- High degree of objective analytical ability, ability to draw insights from data
- Consumer empathy – appreciation of consumer behavior
- R&D mindset and agility for quick deliveries
- Excellent interpersonal skills, written and oral communication
- Excellent planning and organization abilities

Desirable:
- Skill and experience of working on Digital platforms for data capture and analytics.
- Understanding of relevant statistical methods for sensory is desirable.

Experience:
- Experience of handling sensory work / statistics applications / consumer interfaces is highly desirable
- Experience of quantitative consumer research methods

Assignment Duration

3 month(s)

Capacity Required

10-15 Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 4+ years

Qualification: Post Graduate or Higher

fleXpertise required

Market ResearchConsumer InsightsConducting Surveys

ESTIMATED BUDGET (Total Budget)

-

 

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