Large manufacturer of construction materials
Delhi / NCR
Posted on: 4/04/2019
Starts on: 15/04/2019
Marketing
Marketing strategy and business planning, Insights/Market research, Brand management,
Construction Materials
Large manufacturer of ceramic and vitrified tiles
The client is a manufacturer of construction materials. They wish to study the marketing approaches and channels being leveraged to target architects and interior designers by large corporates in the building and construction sector. This is expected to include:
1.Understanding the universe of architects, interior designers and private developers and the various segments in each
2.Understanding what leading players are doing to engage them in terms of
a)Loyalty and engagement programmes
b)Marketing efforts across events, media, use of other channels
3.Get a strategic and thought through point of view on
(a) what other players are doing
(b) options for the client to build engagement with the target groups.
The consultant identified will:
1. Conduct and synthesize learnings from expert calls
2.Undertake secondary research and review best practices
3.Reach out to relevant experts from their own network
4.Problem solve with the clients' team
5.Synthesise the right strategy to be implemented
1. Hands on experience in market research
2. Excellent written and oral communication skills
3. Ability to interpret research findings for multiple audiences
4. Ability to creatively solve business problems, innovating new approaches where required
5. Prior experience in the constructions materials industry
2 month(s)
20+ Hrs/Week
1
Both (On-site & Remote)
Experience: 8+ years
Qualification : Graduate
Channel Partner ManagementChannel MarketingChannel SalesChannel Strategy
-
info@flexingit.com |
Terms of use | Privacy policy | Contact us
©2018 Flexing It® Services Private Limited. All Rights Reserved.