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Consultant to Develop the Product Portfolio for a new Health Tech Company

  • Full Time
  •  Remote - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 24/02/2022

Consultant to Develop the Product Portfolio for a new Health Tech Company

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Brand management

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Full Time

6 months

 24/02/2022

Assignment Details

Our client is a leading Indian business house with a presence in diverse industries. They are in the process of identifying new business opportunities to invest behind and are exploring the theme of building a portfolio of strong D2C (Direct to Consumer brands) across categories. They are looking to engage with Consultant to Develop the Product Portfolio for a new Health Tech Company.

Assignment Details-

- Help map the key product segments in key therapeutic areas of interest - Pain, Hair Loss, Gut Health, Sexual Wellness
- Monitor and identify consumer healthcare market trend and identify products (Prescription and OTC) that should form part of the portfolio based on defined criertia - market potential, growth, competition, Rx patterns.
- Work with the R&D team and provide inputs on product formulation based on an understanding of customer demand
- Help think through broad product positioning and strategies while working with the marketing team

Skills Required

- Must have a sound understanding of pharmaceutical and nutraceuticals with more than 10 years of experience in pharma.
- Good knowledge on consumer health care domain.
- Ability to work independently, take initiative and complete tasks to meet deadlines.
- Thorough understanding of market research techniques and ability to draw conclusions from the data.
- Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner.

About the Client

An Indian conglomerate company

Industry

Healthcare Technology

Minimum Experience:

8+ years

Additional Skills:

  • B2C Marketing
  • B2B Marketing
  • Brand Management
  • Direct Marketing
  • Product packaging
  • New product development
  • Brand Promotion
  • Offline Marketing
  • Channel Strategy
  • Market Research
  • Pricing Strategy
  • Market Entry
  • Internal communications

No of open positions:

1

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