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Consultant-Market Strategy Development

  • 20+ Hrs/Week
  •  Remote - Mumbai / Navi Mumbai
  • 2 months
  • Project posted on: 20/11/2017

Consultant-Market Strategy Development

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Strategic pricing/ Brand P & L

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

20+ Hrs/Week

2 months

 20/11/2017

Assignment Details

We are looking for a Consultant to help develop a segment strategy work and tactical action plan across Distributors, F&B and Mining sectors.

The primary aim of the Consultant would be to develop a 3-5 year segment marketing strategy and 12 month FY tactical delivery plan, including:
- Market Overview (structure, trends, competitor analysis, innovation)
- SWOT
- Risk Assessment
- Marketing Objectives (strategic focus, product positioning, value proposition, market
extension, target customers)
- Marketing Strategies (4Ps) and 12 month tactical delivery plan
- KPIs / KRAs
- Resourcing

The process would necessarily involve external research, interviews with key internal stakeholders (to be jointly identified) and key suppliers, potentially also customers if possible/required.

Skills Required

1. Consulting exp from tier -1 firms is mandatory
2. Understanding of market research techniques and ability to draw conclusions from the data
3. Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner
4. Excellent planning & analytical skills

About the Client

Australia based Industrial solutions company

Industry

Professional Services - Consulting

Minimum Experience:

10+ years

Additional Skills:

  • market research
  • interviews
  • market strategy

No of open positions:

1

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