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Advisor to build a new D2C brand- Kids Personal Care

  • 15-20 Hrs/Week
  •  Remote - Mumbai / Navi Mumbai
  • 3 months
  • Project posted on: 12/03/2021

Advisor to build a new D2C brand- Kids Personal Care

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Strategic pricing/ Brand P & L

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

15-20 Hrs/Week

3 months

 12/03/2021

Assignment Details

Our client is a leading Indian business house with a presence in diverse industries. They are in the process of identifying new business opportunities to invest behind and are exploring the theme of building a portfolio of strong D2C (Direct to Consumer brands) across categories. They are looking for advisors who understand building strong consumer-oriented business and that are familiar with the kids personal care products.
The advisor will work with the promoter group to :
1. Identify the key trends in the category and the nature of opportunities emerging using a combination of secondary data and industry inputs.
2. Helping the client prioritize the opportunities to pursue based on clear criteria, which will include - growth, market size, profitability, ability to differentiate versus competition.
3. Think through a go-to-market approach for the category i.e.,
- product portfolio choices,
- sourcing/manufacturing strategy,
- distribution and retail models to leverage,
- marketing and branding strategies to reach the right customer segments,
4. Helping develop a rough business plan in terms of revenues and profitability for the next 3-5 years.

Skills Required

- Prior experience in handling Kids Personal Care segment in the D2C sector
- Experiences in high execution and metric orientation.
- Able to identify a customer need-based on field observations.
- Financial modeling (must be comfortable with Excel)
- Understanding of market research techniques and ability to draw conclusions from the data.
- Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner-
- Influence management with customers and field sales agents.
- Negotiation & networking skills

About the Client

An Indian conglomerate company

Industry

Personal & Household Goods

Minimum Experience:

7+ years

Additional Skills:

  • Retail & Visual merchandising
  • Kids
  • Brand & Shop-In-shop Merchandising
  • Manufacturing Strategy
  • Market Research
  • Building Brands
  • Brand Management
  • Market Sizing
  • Sourcing
  • New product development
  • Marketing
  • Personal Care
  • Business Modeling

No of open positions:

1

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