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Project Details

Advisor- Pharmacy Business

A Leading Management Consultancy

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  24/11/2018

Cinque Terre

Starts on:  10/12/2018




Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Advertising/media management, Strategic pricing/ Brand P & L, External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, CSR/ Cause marketing, Trade and Shopper marketing, Customer Loyalty & Retention,



Company Details

A Leading Management Consultancy

Assignment Details

We are working with a large Indian corporate and are looking for an experienced consultant who understands the Pharmacy Chain business in India to advise our team.

The project will involve:

* Helping understand the pharmacy chains landscape including-
- Overall trends in volumes, sales
- % of pharma products that flow through pharmacy chains (offline, online), how this varies by therapeutic area, expectations in the next 3-5 years
- Key competitors and differences if any across their business models

* Help understand how the large pharma companies are looking to work with these chains, in terms of-
- Pricing strategies
- Other marketing/strategic initiatives
- Supply chain strategies (e.g. dealing with leakage across channels)
- Overall economics

* Identify how the India pharmacy business is different from the global and how the segment has evolved in developed markets and the reasons for this

* Help us problem solve, bring in creative ideas and business models to differentiate our client's potential offering versus competition

Skills Required

1. Experience of working in a leading pharma company
1. Deep understanding of working of pharma chains- dealing and selling to them
2. Proficient communication skills
3. Excellent problem solving ability

Assignment Duration

3 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 12+ years

Qualification: Post Graduate or Higher

fleXpertise required

Brand AlliancesChannel SalesE-commerceBrand PromotionAlliances and partner managementCustomer RetentionB2C MarketingCRM (Customer relationship management) systemsGo to Market StrategyProduct packagingPricing StrategyFranchising strategyMarket SizingNew product developmentMarket EntryB2B MarketingMarket ResearchBrand ManagementMarketing CommunicationsChannel StrategyChannel Partner Management




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