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Project Details

Advisor- Pharmacy Business

A Leading Management Consultancy

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  24/11/2018

Cinque Terre

Starts on:  10/12/2018

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Advertising/media management, Strategic pricing/ Brand P & L, External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, CSR/ Cause marketing, Trade and Shopper marketing, Customer Loyalty & Retention,

INDUSTRY

Pharmaceuticals

Company Details

A Leading Management Consultancy

Assignment Details

We are working with a large Indian corporate and are looking for an experienced consultant who understands the Pharmacy Chain business in India to advise our team.

The project will involve:

* Helping understand the pharmacy chains landscape including-
- Overall trends in volumes, sales
- % of pharma products that flow through pharmacy chains (offline, online), how this varies by therapeutic area, expectations in the next 3-5 years
- Key competitors and differences if any across their business models

* Help understand how the large pharma companies are looking to work with these chains, in terms of-
- Pricing strategies
- Other marketing/strategic initiatives
- Supply chain strategies (e.g. dealing with leakage across channels)
- Overall economics

* Identify how the India pharmacy business is different from the global and how the segment has evolved in developed markets and the reasons for this

* Help us problem solve, bring in creative ideas and business models to differentiate our client's potential offering versus competition

Skills Required

1. Experience of working in a leading pharma company
1. Deep understanding of working of pharma chains- dealing and selling to them
2. Proficient communication skills
3. Excellent problem solving ability

Assignment Duration

3 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 12+ years

Qualification: Post Graduate or Higher

fleXpertise required

Brand AlliancesChannel SalesE-commerceBrand PromotionAlliances and partner managementCustomer RetentionB2C MarketingCRM (Customer relationship management) systemsGo to Market StrategyProduct packagingPricing StrategyFranchising strategyMarket SizingNew product developmentMarket EntryB2B MarketingMarket ResearchBrand ManagementMarketing CommunicationsChannel StrategyChannel Partner Management

ESTIMATED BUDGET (Total Budget)

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