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Project Details

Consultant to lead digital content to build thought leadership for a Foundation

A leading global FMCG company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  17/08/2020

Cinque Terre

Starts on:  31/08/2020




Marketing strategy and business planning, Brand management, Marketing communications/promotions, Digital marketing, Social media marketing (SMM), External communications/public relations, Media Management,


Development/Not for profit

Company Details

A leading global FMCG company

Assignment Details

Our client, the foundation of a leading FMCG firm is looking to engage with an communications leads who can create engaging digital content to build thought leadership for company's lead edge work on water conservation in India

• Primary Responsibilities:
- Understand the breadth of work done by organisation, along its key strategic pillars: water numeracy, conservation, and behaviour change in water use.
- Work with the team to build on the current content strategy (key audiences, key messages, call to action and outcomes)
- Conceptualise, draft, edit, layout, post content as per an agreed communication strategy and plan
- Track responses and inbound requests to partner with HUF to assess effectiveness of content strategy

• Secondary Responsibilities:
- Research appropriately for each content deliverable
- Engage with partner NGOs, as required to develop engaging stories
- Curate programme evidence that builds credibility for the outcomes achieved and reported in media updates

Expected Monthly Deliverables:-
- LinkedIn content (2 posts)
- 2 blog posts – 1 long form, 1 short story
- 2 content updates for the foundation website (derived from the above)
- One communications training session for other NGO partners

Note :- This is a 6 months project that can be extended upto 1 year and this project requires full time remote support.

Skills Required

- Proficient in writing in English and Hindi
- At least 10+years in marketing/fundraising communications roles
- A diverse portfolio of self-developed content for online media
- Creative writing
- Social Media marketing and engagement
- Problem Solving
- Ability to use Canva, Infogram or similar design and visualisation tools

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 8+ years

Qualification: Graduate

fleXpertise required

BlogsCorporate CommunicationsContent DevelopmentContent StrategyMarketing CommunicationsCustomer EngagementContent Management SystemsDigital MarketingSocial Media Management




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