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Consultant - E-commerce Shopping Consumer Insights

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 22/01/2020

Consultant - E-commerce Shopping Consumer Insights

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Analytics/CRM

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 22/01/2020

Assignment Details

Our client, a leading global FMCG firm is looking to engage with a consultant having expertise in Ecommerce Insight to support the delivery of the eCommerce experience agenda as part of the Shopping Insights team based out of India.

Roles and Responsibilities -

- Support ad hoc research on understanding shopping behavior– from user experience testing, to assessing decisions develop & execute the research plan and the projects within it as required in partnership and consultation with the global eCommerce Shopping experience Insight manager.
- Help the organization to understand how people shop on-line, and demonstrate the difference in how they shop to how they think that they shop, and how to make a difference in on-line stores
- Support shaping and landing strategies with Key Customers & Channel owners. This includes meetings & presentations of insights & learnings to Key Customers
- Detect & understand CD needs and business questions to transform them into meaningful research questions
- Contribute to Trade story building for different categories
- Present to Key Customers & Channels
- Raise the voice of the shopper to impact the business in areas of activation.
- Roll out global methodologies & learnings locally from the Global Shopping eCommerce Insight team supported by the Regional / Cluster Shopping Insights team
- Make insights travel! Share best practices and learnings applicable to the country from the Region, from across the Region and the from around the World
- Actively participate in the global Shopping & eCommerce Insight meeting
- Track & share Shopper & Channel trends
- Manage the Insight budget effectively within its limits

Skills Required

• 4+ year experience
• Good experience in Consumer and Market Insight
• Good communication and presenting skills
• Basic understanding of retail & channel landscape
• Basic understanding of market research
• Interest in human behaviour / psychology
• Able to lead projects
• Basic analytical skills

About the Client

A leading global FMCG company

Industry

Personal & Household Goods

Minimum Experience:

3+ years

Additional Skills:

  • Marketing
  • Consumer Research
  • Shopping Insight
  • Market Research
  • Consumer Insight
  • Market Insight
  • Ecommerce

No of open positions:

1

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