A leading FMCG firm- Consultant - E-Commerce/Shopper Marketi…

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Project Details

Consultant - E-Commerce/Shopper Marketing

A leading FMCG firm

Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad, Ahmedabad

Posted on: 2/09/2020

Starts on: 16/09/2020

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Digital marketing, Product Management (incl product launch), Innovation/ New product development,

INDUSTRY

Personal &Household Products

Company Details

A leading FMCG firm

Assignment Details

Our client, a leading FMCG firm, is looking to engage with a Marketing professional with deep knowledge & experience in e-commerce/shopper marketing for one of their Beauty & Personal Care brands.

Key responsibilities include:
1. Running digital campaigns, briefing agencies and managing new product development projects that are relevant to the brand.
2. Translating valuable consumer insights into products.
3. Identifying and analysing products strategy, including trends, competition, promotion, pricing and other factors that impact demand and supply.
4. Developing and executing Customer & Category Strategic Development.
5. Planning and executing successful product launches.
6. Identifying and tracking key marketing performance indicators.
7. Building and executing strategy for online/offline partner programs.
8. Spearheading Social Media, email marketing strategies and manage advertising spend.

Skills Required

- Ideally 6-8 years of brand building experience preferably with launching new brands with a heavy focus on e-commerce/digital marketing
- Proven working experience in successful product launches
- Direct To Consumer experience will be a plus
- Strong research and analytical skills
- Proven ability to develop brand and marketing strategies
- Advanced communication and interpersonal skills

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

Nature of Work

Remote

Profile Requirements

Experience: 8+ years

Qualification: Graduate

fleXpertise required

Product LaunchShopper MarketingE-commerceAnalyticsDigital MarketingBrand ManagementB2C MarketingNew product developmentBrand PromotionConsumer Insights

ESTIMATED BUDGET

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