Assignment Details
We are a global business experiencing rapid expansion (6x in 2018) . We have a proven product with clients across MNCs, consulting firms and startups. Some of our key clients are Unilever, GE and Rio Tinto. We have a presence in India, Singapore, London, South Africa.
We are aggressively scaling-up at Flexing It™ and are looking for a Marketing and Community Engagement Manager to plan, direct and lead all phases of successful operation for consultant community awareness / engagement and community building efforts.
The role would broadly involve:
• Develop and manage the strategy to engage and grow the consultant community in target skill areas i.e. strategy, marketing, finance, analytics, IT, HR, etc.
• Think through and execute strategic partnerships that help in growing the consultant pool while meeting quality and skill threshold defined by top management. E.g. tier-1 college alumni associations, company alumni, etc.
• Lead marketing efforts (both online and offline) to grow our consultant pool e.g. social media management, PPC advertising, organising events in target cities, etc.
• Segment the consultant pool and develop targeted plans to keep the pool engaged in order to build stickiness to the Flexing It platform
• Develop a communication plan for consultants (e.g. monthly newsletters) and promote two-way dialogue
• Act as a single point of contact for consultant query resolution
• Act as a brand ambassador for Flexing It by attending relevant events e.g.start-up / industry events
• Share feedback received from consultants with respective internal product /BD/Ops teams so that consultant experience is enhanced in an organised way.
• Overseeing strategy and execution for core paid marketing channels (Search and Display) across Google and other engines, including developing, implementing, testing, and optimizing campaigns.
• Drive aggressive growth across acquisition/performance channels: paid search, social ads, display re-targeting for India and other target international locations.
• Develop channel dashboards to provide performance insights and pacing on a regular basis.
• Identify and implement incremental opportunities to drive growth and cost efficiency as the digital market evolves and platform scales up.
Skills Required
Self-starter and entrepreneurial spirit
Solid analytical and problem solving skills
Proficient with MS Excel and Power Point • Ability to manage multiple tasks and meet deadlines
5+ years of work experience in consulting, business development or talent acquisition
Familiarity with social media management and digital marketing
Strong communication and inter-personal skills
Proficiency with Web Analytics tools (e.g. Google Analytics, Heap and Mix panel) including tracking/tagging
A clear understanding of channel strategy and the appropriateness of each channel
Experience in writing copy for digital marketing campaigns including email marketing, web pages, landing pages, SEO and SEM.
Share
12 month(s)
7+ years 
Hybrid
