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Project Details

Consultant- Marketing & Community Engagement

A High Growth B2B Startup

 Delhi / NCR

Posted on:  22/01/2019

Cinque Terre

Starts on:  1/02/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, External communications/public relations, Activation, calendar planning, Analytics/CRM, Customer Loyalty & Retention,

INDUSTRY

Internet Services

Company Details

A High Growth B2B Startup

Assignment Details

We are a global business experiencing rapid expansion (6x in 2018) . We have a proven product with clients across MNCs, consulting firms and startups. Some of our key clients are Unilever, GE and Rio Tinto. We have a presence in India, Singapore, London, South Africa.

We are aggressively scaling-up at Flexing It™ and are looking for a Marketing and Community Engagement Manager to plan, direct and lead all phases of successful operation for consultant community awareness / engagement and community building efforts.

The role would broadly involve:

• Develop and manage the strategy to engage and grow the consultant community in target skill areas i.e. strategy, marketing, finance, analytics, IT, HR, etc.
• Think through and execute strategic partnerships that help in growing the consultant pool while meeting quality and skill threshold defined by top management. E.g. tier-1 college alumni associations, company alumni, etc.
• Lead marketing efforts (both online and offline) to grow our consultant pool e.g. social media management, PPC advertising, organising events in target cities, etc.
• Segment the consultant pool and develop targeted plans to keep the pool engaged in order to build stickiness to the Flexing It platform
• Develop a communication plan for consultants (e.g. monthly newsletters) and promote two-way dialogue
• Act as a single point of contact for consultant query resolution
• Act as a brand ambassador for Flexing It by attending relevant events e.g.start-up / industry events
• Share feedback received from consultants with respective internal product /BD/Ops teams so that consultant experience is enhanced in an organised way.
• Overseeing strategy and execution for core paid marketing channels (Search and Display) across Google and other engines, including developing, implementing, testing, and optimizing campaigns.
• Drive aggressive growth across acquisition/performance channels: paid search, social ads, display re-targeting for India and other target international locations.
• Develop channel dashboards to provide performance insights and pacing on a regular basis.
• Identify and implement incremental opportunities to drive growth and cost efficiency as the digital market evolves and platform scales up.

Skills Required

Self-starter and entrepreneurial spirit

Solid analytical and problem solving skills

Proficient with MS Excel and Power Point • Ability to manage multiple tasks and meet deadlines

5+ years of work experience in consulting, business development or talent acquisition

Familiarity with social media management and digital marketing

Strong communication and inter-personal skills

Proficiency with Web Analytics tools (e.g. Google Analytics, Heap and Mix panel) including tracking/tagging

A clear understanding of channel strategy and the appropriateness of each channel

Experience in writing copy for digital marketing campaigns including email marketing, web pages, landing pages, SEO and SEM.

Assignment Duration

6 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 5+ years

Qualification: Post Graduate or Higher

fleXpertise required

Digital MarketingGoogle AnalyticsPublic Relationsmarketing AnalyticsSEOCustomer EngagementSocial Media Analytics

ESTIMATED BUDGET (Total Budget)

-

 

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