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Scope of the call

We are looking to speak to a Sales/Marketing Expert from detergent industry to get an understanding of typical sales/marketing cost structure

A leading Indian management consulting firm

Expected date of call: 23/07/2018 or 24/07/2018

Minimum experience Needed: 7 Year(s)

I'm Interested
BROAD CATEGORY

Marketing

Sub CATEGORY

Brand management

INDUSTRY

Personal & Household Goods

Domain Expertise Needed

BTL costDetergent industry trendsSales costSchemes & PromotionsMarketing costATL cost

Required experience in organisation like

HULNirmaRSPLProcter & GambleJyothy Laboratories

Have worked in roles like

Sales ManagerMarketing ManagerMarketing headBrand ManagerSales head

Question You Would be expected to answer

  • What are the various detergent brands have you dealt with?
  • What are the various segments in detergents market in India? What are the key trends? Are there any white spaces in the market?
  • What was the market play for the various detergent brands that you have managed – value proposition, target segment, marketing communication etc. ?
  • What are the typical costs associated with various brands including avg. selling price, avg. marketing cost, avg. selling cost