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Scope of the call

We are looking to speak to MarTech experts in the automobile industry that have significant experience in setting up and managing end to end MarTech stack

A leading consulting company

Expected date of call: 30/09/2022 or 3/10/2022

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing strategy and business planning

INDUSTRY

Professional Services - Consulting

Domain Expertise Needed

marktech

Required experience in organisation like

volkswagen

Have worked in roles like

-

Question You Would be expected to answer

  • Leveraging the stack and various data sources to create single source of truth (360 degree view) of the customer based on interactions, transactions and behaviors. How do all sources merge together into one view?
  • Creation of lead scoring or strength at the time of enquiry, based on past interactions or touch points to prioritize sales efforts.