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Scope of the call

We are looking to speak to Media Planning Experts to understand the Buying impact property (TV + Digital) and the ACD optimization.

A leading Consulting Firm

Expected date of call: 4/10/2019 or 4/10/2019

Minimum experience Needed: 15 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Media Management

INDUSTRY

Media & Entertainment

Domain Expertise Needed

ACDMedia Planning

Required experience in organisation like

MadisonAzureM/Six

Have worked in roles like

Head Media PlanningSenior Media management

Question You Would be expected to answer

  • How to translate brand objectives to identify relevant properties
  • How to evaluate different elements of a package and attribute value and GRP to each
  • Typical levers for negotiating impact property deals with broadcasters