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Project Details

Market Assessment and Growth Planning for Medical Devices in ASEAN

Singapore-based Consulting Firm

 Bangkok

Posted on:  13/07/2016

Cinque Terre

Starts on:  1/08/2016

BROAD CATEGORY

Sales

SUB CATEGORY

Distribution/channel management, Territory/regional sales management, Customer acquisition and retention, Key account management, Sales/Sales & Distribution Head, Sales Operations, Sales forecasting/market planning, Business Development,

INDUSTRY

Healthcare Equipment & Supplies

Company Details

A Growth Strategy and Go-To-Market Consulting Firm working across ASEAN markets and in India. We work towards not only robust business planning, but also focus on execution and delivering near-term impact to our client's business.

Assignment Details

1. Market for study is presently Thailand.
2. Map current landscape for medical equipment used in elective (and mainly non-emergency) procedures w.r.t. installed base of equipment, growth in new installations (& replacement) demand.
3. Map competitors share, growth, organization, sales & distribution practices, marketing programs & initiatives and future plans.
4. Understand un-met needs of doctors & hospitals on clinical aspects & for product (best practices, skills upgradation, use of new technology), or for customer engagement (distribution & service of equipment, response time for repair & maintenance).
5. Visit (sample-based) hospitals across Thailand to map installed base, understand business (mainly, product demand) drivers and understand voice-of-customer.
6. Undertake segmentation across multiple variables - by product type, by hospital type, by customer (doctor), by geography.
7. Clearly map product market drivers and build rationale to forecast (product) market demand until year 2020.

Skills Required

1. Min. 10 years of senior manager experience across ASEAN.
2. Medical device industry experience across ASEAN.
3. Sales, Marketing, Business Planning, General Management experience.
4. Ability to build excel-based financial / forecast model.
5. Ability to write clearly articulated powerpoint slides.

Assignment Duration

2 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification : Post Graduate or Higher

fleXpertise required

Market ResearchMarketing ManagementMedical DevicesGeneral ManagementThailandSales & MarketingASEANBusiness Planning

ESTIMATED BUDGET

-

 

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