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Project Details

Consumer Research Head

Vivek Pandey

 Mumbai / Navi Mumbai

Posted on:  17/01/2015

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Marketing communications/promotions,

INDUSTRY

Computer Hardware

Company Details

We are an IIT Bombay startup building an amazing hardware electronic product which analyzes how users consume electricity and provide insights where all wastage is happening and try to reduce it. In order to do so we deploy our hardware which is packed with six sensors and energy monitoring device. The amount of data we get is tremendous and the possibilities to make use of this data are infinite. Right now we are focused on optimizing power usage.

The entire team is from IIT Bombay who have worked in Siemens, Goldman Sachs, Co-founded Housing.com etc. We offer the toughest problems to solve, a fabulous product to work on

Assignment Details

A new product is being developed in the domain of home comfort and technology (IoT). The assignment requires researching the precise needs/pain points of the consumer and market trends which can be utilised for product positioning.

Skills Required

consumer research, market research, brand positioning

Assignment Duration

2 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 3+ years

Qualification : Graduate

fleXpertise required

market researchproduct positioning

ESTIMATED BUDGET (TOTAl)

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