Assignment Details
The Market Development Specialist will be accountable for discovering, analyzing, proposing and initiating implementation of aspects of the current cardiac rhythm disease management strategy related to conventional market development that will drive growth for the business within South Asia.
Identify current and future market trends, needs and identifying growth needs. Assists in developing conventional growth plans and tactics to maximize the potential of business in South Asia.
Facilitates implementation of business plans and marketing strategies in South Asia to increase market penetration or market share where appropriate.
Additionally, the Market Development Specialist will be expected to interact significantly with key customers, sales representatives, and global marketing partners. The individual will need to cultivate and maintain key relationships with physicians and support global efforts to articulate Medtronic’s vision of the future to our customers. This will involve organizing and participating in key physician meetings, participating in customer visits, educational forums, meeting customers 1:1, patient awareness campaigns, and giving presentations in a variety of forums.
In general, the individual will be expected to help develop and execute marketing plans.
More specifically, the individual will be expected to provide :
1) Identification of key customer needs specific to the South Asian market
2) Development and maintenance of a customer relationship tracking system
3) Create and execute strategies for increasing awareness of CRHF therapies among patients and physicians.Driving referral physician awareness and adoption activities and developing plans that drive these will be a key function of this role.
4) Execution of market plans necessary to undertake conventional market development activities (physician meetings, public awareness events, press/media events, marketing campaigns, etc.) with clear metrics and distinct milestones.
5) Develop financial models(forecasts) to support activities
6) Responsible for market intel and pre-empting competition in some of the initiatives and ensure that Medtronic continues to be ahead of the pack in terms of growth drivers and initiatives
7) Travel required
Skills Required
• Execution oriented – must be able to deliver on conventional marketing plans
• Able to identify a customer need based on field observations
• Financial modeling (must be comfortable with Excel)
• Must understand and be familiar with social networking tools
• PowerPoint, Word, Excel skills
• Understanding of market research techniques and ability to draw conclusions from the data
• Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner
• Excellent poise and confidence when interacting with physicians, patients, hospital administrators,and sales staff
• Proactive
• Influence management with customers and field sales agents
• Negotiation skills
• Networking skills
• MUST be metrics oriented
• Understanding of the medical device industry in India
About the Client
Medtronic is the global leader in medical technology - alleviating pain, restoring health and extending life for millions of people around the world.Established in 1979, Medtronic has been directly represented in India for over 30 years.
India Medtronic comprises of two groups – Cardiac and Vascular Group (CVG) and the Restorative Therapy Group (RTG). While CVG encompasses the CRDM and Cardio-Vascular businesses, RTG includes Spinal & Biologics, Surgical Technologies, Neuromodulation and Diabetes business units.
Industry
Healthcare Equipment & Supplies
Minimum Experience:
6+ years
Share
12 month(s)
7+ years 
Hybrid
