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Key Activities
• Drive brand awareness and engagement with key stakeholders : Stylist and consumers through various traditional and non-traditional media channels.
• Create unique and relevant TIGI editorials and advertorials with consumer and trade media.
• Associate with relevant properties online/ on-ground to drive brand credentials for various sub brands
• Drive TIGI presence online on Social Media/ Search and YouTube to connect with consumers
• Create attractive in-store merchandising, execute sales branding and merchandising request for salons
• Support new launches with in-salon merchandising material
• Establish / Scout PR opportunities with various media houses and bloggers for the brand
• Establish brand credentials with stylist through various in-salon activities and shows
• Deliver brand credentials on education and being seen as expert in the industry
• Be Brand custodian on import registration and imports- hold and deliver end to end import registration process with help from support functions such as R&D, regulatory and claims
• Dotted line responsibility to manage education team – team of creative hairdressers and educators who deliver the first pitch on products in-salon
Roles and Responsibilities
Goal 1:1a- Sales Target for the year - 110% in T/O Growth. 1b -Total Number of salons in 2016 - 2500 Salons >10000 TO. 1c - Value target on Aviance Salon Pro and Salon target for Aviance Goal 2: Drive stylist engagement through cutting edge TIGI education and TIGI to be seen amongst top 3 or 4 players on education (Survey) Goal 3: Land 60% of the new launches in A+/A type of salons with in-salon imagery and merchandising
Goal 4: B. Drive attributes on TIGI being seen as young, premium, international brand . Measure on attributes such as packaging, known for styling (scores TBD)
This project is only for women as it is part of the Career By Choice program of HUL. The program is for female professionals looking to return to their careers after a break, and gives them a chance to work flexibly.
6-8 years of marketing brand management experience, preferably understanding of the hair/beauty/luxury segment would be great. MBA from a premier institute.
Please upload your CV on your skill profile at Flexingit.com. This will help in faster processing of your application.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL.
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